Integrated Insight

Integrated Insight was hired by Strategic Leisure to conduct a market assessment and competitive overview for the development of Merriweather Park at Symphony Woods. The research aimed to confirm the consumer appeal of the intended park plans before transitioning from conceptual planning and design to the more definitive and expensive engineered design. Integrated Insight was selected based on their reputation and the recommendations of industry colleagues. The project involved quantitative concept and demand research among area residents and tourists, capacity planning, demand and revenue forecasting, and pro forma development. The client expressed satisfaction with the team composition, which comprised of top-tier talent with extensive industry experience.

A Hospitality Company engaged Integrated Insight to conduct customized segmentation research to direct their branding, product development, and demand generation efforts. The goal was to understand different consumer groups' perceptions and interest regarding timeshare to best position their current product and design new products to meet their needs. The project involved conducting 4000 interviews among consumers meeting certain travel and income criteria. The research aimed to understand travel habits, perceptions about timeshare, deep insights on vacation and their emotional significance, and measure ways to address barriers and motivations towards their product. The client appreciated having access to Integrated Insight's senior leaders at different stages of the project.

Integrated Insight was hired by JetBlue Airways for several projects, including strategic revenue assessments, route optimization, and market and guest satisfaction research. The projects aimed to identify opportunities for improvement through analysis and research and then measure progress against set goals. Integrated Insight was chosen due to their long-standing relationship with the company and their proven ability to drive significant value. The projects involved diving into transactional level detail of historical data, conducting brand research, optimizing routes to reduce inefficiency and better utilize labor, and conducting numerous research studies to identify specific issues and opportunities. The client appreciated the active involvement of Integrated Insight's CEO, President, and COO, as well as their Industrial Engineers and Research Field Director.