Integrated Insight

Integrated Insight was hired by a hospitality company to perform a customized segmentation research for their branding, product development, and demand generation efforts. The project involved conducting 4000 interviews with consumers meeting specific travel and income criteria. The research aimed to understand different consumer groups' perceptions and interest regarding timeshare to best position the company's current product and design new ones to meet their needs. The results of the research allowed the company to size segments and assess their potential value to prioritize investment needed to drive demand. The client was satisfied with Integrated Insight's proposal and valued their long-standing relationship with the firm.

For JetBlue Airways, Integrated Insight was hired to perform strategic revenue assessments, route optimization, and market and guest satisfaction research. The projects involved diving into transactional level detail of historic data and conducting brand research to determine opportunities to grow revenue and net income. They also optimized routes to reduce inefficiency and better utilize labor. For LaGuardia, Integrated Insight conducted numerous research studies to identify specific issues and opportunities and an ongoing tracking study to measure progress. The client appreciated the team's ability to drive significant value and their understanding of what it takes to drive change in an organization.

Strategic Leisure hired Integrated Insight to conduct a market assessment and competitive overview for the development of Merriweather Park at Symphony Woods, a 50-acre arts and entertainment park in downtown Columbia, Maryland. The project involved quantitative concept and demand research among area residents and tourists to Washington, DC and Baltimore, capacity planning, demand and revenue forecasting, and pro forma development. The primary research helped size the target market, determine which proposed aspects of the concept were most appealing, and understand the consumer's willingness to pay for specific experiences. The client was impressed by Integrated Insight's team of leaders and doers and appreciated having access to such top-tier talent.