inSegment

InSegment was hired by Tigera, a network security company, to develop an SEM strategy and implement its technical details. The goal was to generate high-quality leads and gain a better understanding of the market through keyword and search use analysis. inSegment successfully took Tigera's SEM strategy from nonexistent to a fully functioning and optimized lead generating machine, creating a qualified pipeline to sales. The client worked closely with two inSegment team members throughout the project.

InSegment was contracted by a global cyber security company for multiple projects, including analytics, search engine optimization, website design, and infrastructure improvement. The company also utilized inSegment's expertise in website development, SEO, and conversion rate optimization. They conducted regular A/B tests to increase the site's conversion rate and set up an analytics system for a unified dashboard. The relationship with inSegment is ongoing, with some projects completed and others in progress.

A financial institution hired inSegment for website design, SEO, and PPC management. Initially, inSegment overhauled the website's design and improved its SEO. The relationship expanded, and inSegment now works continuously to improve the site and manage PPC campaigns. The team rebuilt the site in WordPress to allow the client to make changes independently in the future. They also collaborate to leverage internal data to continually improve PPC efforts. The engagement, which began in April 2018, is ongoing, with the financial institution investing between $50,000-$100,000 in the project.