inSegment

visit site

Newton, Mass. digital marketing firm inSegment offers a complete range of online advertising solutions for any business seeking to increase web traffic and interaction. With over 60 employees, inSegment is equipped for large-scale, sophisticated projects without sacrificing accessibility. They specialize in creating full-service marketing solutions that combine web design, SEO, content creation, and analytics. inSegment focuses on providing quantifiable results to its clients.

Client Insights

Industry Expertise

Financial services

35%

Business services

20%

Education

20%

Retail

20%

Non-profit

5%

Client Size Distribution

Small Business (<$10M) 60%

Midmarket ($10M - $1B) 30%

Enterprise (>$1B) 10%

Common Project Size

$10K-$49K 2 projects

$50K-$199K 2 projects

Clients

  • Kaspersky Labs
  • Arbor Networks
  • CyberArk Technologies
  • Harvard University Alumni Association

Highlights from Recent Projects

Overall Rating

4.6
9 Reviews

InSegment was hired by Tigera, a network security company, to develop and implement a Search Engine Marketing (SEM) strategy. Tigera's goal was to generate high-quality leads and gain a better understanding of the market through keyword and search use analysis. inSegment was selected based on their technical knowledge, strategic vision, creativity, and project management skills. They successfully transformed Tigera's nonexistent SEM strategy into a fully optimized lead generating machine, creating a qualified pipeline to sales. The head of demand generation at Tigera worked closely with two team members from inSegment and was satisfied with the results.

For a financial institution, inSegment was tasked with website design and SEO improvement. The project scope expanded over time to include continuous site improvements and the launch and management of Pay-Per-Click (PPC) campaigns. inSegment redesigned the institution's website in accordance with their branding guidelines and rebuilt it in WordPress to enable future in-house changes. They also collaborated with the institution's team to leverage internal data for ongoing PPC campaign improvements. The institution worked with 6-7 people from inSegment and invested between $50,000 and $100,000. The engagement, which started in April 2018, is ongoing and the financial institution is pleased with the results.

A global cybersecurity company engaged inSegment for website development, SEO, and conversion rate optimization (CRO). Multiple projects were undertaken, including website design, analytics, and enhancing site security. inSegment conducted consistent A/B tests to increase site conversion rates and set up an analytics system for a unified dashboard. The company was referred to inSegment through word of mouth and maintains an ongoing relationship with them. The company is satisfied with inSegment's work, appreciating the continuous opportunities for performance improvement.

Timeliness

4.7

Service Excellence

4.6

Value

4.2

Would Recommend

4.6

Awards

95632

2024

42603

2023

42609

2023