iMP Experiential & Sampling

Yorkshire Water utilities commissioned iMP Experiential & Sampling to create an escape room style consumer brand experience to promote their anti-blockage campaign. The project, named 'Unblock Against The Clock', was designed to educate consumers on responsible waste disposal. The activation comprised of three color-coordinated rooms: a kitchen, a bathroom, and a sewer, linked by a twisting tubular slide. Consumers were challenged to solve clues against-the-clock via touchscreen systems in each room. The campaign was deemed successful based on the previous performance of iMP.

An advertising and marketing company engaged iMP Experiential & Sampling for a summer campaign aimed at brand activation. The project involved executing 42 in-store events nationwide. The staff from iMP were commended for their expertise in sampling and experiential marketing and their ability to engage customers effectively. The project was successful in increasing footfall and participation at each event.

The Monty Bojangles Co., a confectionery producer, hired iMP Experiential & Sampling to design, build, and deliver an experiential sampling campaign for their premium chocolatey truffles. The iMP team not only executed the planned elements of the campaign but did so in a manner that aligned with the company's vision and goals. They interacted seamlessly with the audience, showcasing the truffles and creating a positive and memorable experience for attendees. The campaign was deemed successful and aligned with the company's values.