Illicium

Illicium was hired by a digital marketing and design company, Startup Media, to generate leads. The company was selected due to its high ratings, proximity, cultural fit, good value, and aligned company values. Illicium assigned 2-5 employees to run an outbound campaign aimed at increasing customer acquisition and driving profit growth. The campaign was successful in reaching out to potential customers across various channels and converting them into paying customers.

The company also worked with a small go-to-market and business development agency. The agency hired Illicium to test market entry assumptions for Australia. The team from Illicium, including the managing director, a market analyst, and a business development representative, worked on identifying the target audience, defining a unique value proposition, building a strong brand, developing a content marketing strategy, and leveraging social media. The project was successful and the agency was satisfied with the results.

Illicium was also hired by Ledokol, a holistic branding and marketing agency, for market research and strategy development for business expansion into Australia and New Zealand, lead generation, and field sales representation. The team of 2-5 employees from Illicium conducted comprehensive market research, identified and profiled potential clients, and gauged the market's reaction to Ledokol's offerings. They also developed a targeted go-to-market strategy and a practical sales playbook. The project was successful and played a significant role in Ledokol's successful market entry and sustained growth.