Idea Catalyst

Idea Catalyst was hired by Tripalong, a rapidly growing travel search engine, to boost their organic traffic and compete with large-scale companies such as Expedia and Booking.com. The team at Idea Catalyst was responsible for the indexing of the client's new website and creating the appropriate format for sitemaps. The client was highly impressed with the team's expertise, particularly the account manager and SEO manager, who provided detailed explanations and strategies to outperform competitors like Tripadvisor.com and Booking.com.

A fintech company dealing in finance and investment products engaged Idea Catalyst to improve their SEO. Despite having a lot of content on their website, the company was not ranking well for their topics. Idea Catalyst's previous successful case studies and positive references were deciding factors for the fintech company. The team at Idea Catalyst presented a detailed strategy plan and conducted an on-page and technical SEO audit report. After the audit, they focused on content writing and SEO. The client's primary contacts were Rishi and the account manager, Aditi, who both received high praise.

Idea Catalyst was engaged by an independent contractor specializing in digital assets and marketing to improve their understanding and execution of digital marketing strategies, particularly SEO. The team at Idea Catalyst started with keyword optimization and went on to develop landing pages based on these keywords. They also ran a few Facebook and Google Ads campaigns, but the main focus was on organic search rankings. The client worked with a team of 3-4 individuals, including a project manager, and invested between $50,000-$200,000 with Idea Catalyst. The engagement, which started in January 2012, is ongoing and has been a successful collaboration.