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Hub Strategy and Communication was hired by Blue Shield of California to support their brand repositioning and advertising efforts. The project involved reviewing the client's customer portfolio, conducting customer research, and generating a new tagline. The team then introduced the tagline to the market through a mass media advertising campaign, which included over 10 television spots and dozens of digital assets for social marketing. The advertising targeted various demographics including Medicare customers, singles, young families, and those with PPO and health maintenance organization plans. The project, which cost nearly $3.5 million, started in May 2012 and concluded in April 2014.

The University of San Francisco partnered with Hub Strategy and Communication for a brand campaign. The project's goal was to reinforce the university's local presence through a three-year venture with seasonal flights in the fall and spring. The team developed all creative materials, including digital and out-of-home pieces, and managed the production, media buying, and ad placement. The campaign used attention-grabbing headlines that positioned the university as a top academic institution while emphasizing its Jesuit values. The project, which cost between $1 million to $5 million, lasted from May 2013 to May 2015.

Credible Lending engaged Hub Strategy and Communication to develop a new brand identity. The team developed a new logo, personality, voice, and look and feel for the brand. They also delivered brand guidelines to enable the client to self-manage after the project ended. The team worked with the client's senior resources and was chosen for their collaborative, engaging, and fast-paced approach. The project, which cost a few hundred thousand dollars, started in September 2017 and ended in February 2019.