Holini

Holini partnered with FoodDocs, a globally trusted Food Safety Software company, to optimize their Google Ads and Bing campaigns. The collaboration was initiated based on personal recommendations and Holini's reputation as a market leader. The project involved strategy development, campaign structure implementation, and modifications. The team from Holini, comprising a Project Manager, an Analytics Developer, and the CEO, worked closely with FoodDocs to map their needs and formulate a strategy for the paid channel.

In another project, Holini was hired by DeskTime, a company offering comprehensive employee time-tracking and productivity management software, to take over and revamp their Google Ads and PPC campaigns. The decision to choose Holini was influenced by their high ratings, budget-friendly pricing, and alignment with DeskTime's company values. Holini's team of 2-5 employees worked on developing and implementing a new Google Ads and PPC strategy, and helped DeskTime tidy up their marketing data and spending. The team also implemented advanced strategies such as remarketing, audience segmentation, and ad extensions to maximize campaign performance.

Holini also worked with Teamdash, a customizable recruitment software company, with the aim to increase their discoverability in the UK market and improve their PPC campaign conversion rates. Holini was chosen based on a referral and their close geographic location. The project, which was handled by one employee from Holini, involved testing and optimizing campaigns to gain traction in the UK market and localizing ads for the Baltics. As a result of Holini's efforts, the conversion rate of demo bookings increased by almost 2x.