Highland

Highland was hired by the American Geophysical Union for market research, business consulting, and product development and design services. The company engaged in several phases of work, starting with an analysis of the organization's current state and identifying areas of potential growth. The first two phases involved research to understand the organization's membership base and their perceived value, as well as potential audiences and their needs. Highland also created customer journey maps and held workshops for staff. The third phase, which is currently ongoing, involves designing and testing solutions based on the findings from the first two phases. The client praised Highland for their authentic partnership approach and valued their fact-driven research methods. The project, which began in December 2022, is ongoing with Highland on retainer until at least September 2023.

A non-profit organization engaged Highland to optimize their shopper journey and product-donor journey. The goal was to understand how to maximize revenue and brand affinity. Highland was chosen for this project due to their expertise in UX and alignment with the company's values. The scope of work involved conducting on-site and remote interviews, analyzing the ideal retail experience, surfacing insights about the best and worst parts of the retail experience, and visualizing the customer journey for two distinct types of customers.

Highland was contracted by a financial services company to develop a demonstration of fraud mitigation best practices. The company found Highland through an online search and selected them for their budget-friendly pricing, good value for cost, and alignment with company values. The scope of work involved developing a demonstration to showcase fraud mitigation best practices to be used by a global NGO for fraud mitigation advocacy.