Hey Oxford

Hey Oxford was hired by Empowerly, a business services provider, to redesign their website and create a marketing automation process aimed at better driving inbound leads. The company was facing a challenge of limited time and lack of knowledge on how to approach inbound marketing and position for digital marketing effectively. Hey Oxford worked closely with Empowerly to define and clarify their strategy, refine their creative, and execute the plan. The team consisted of a project manager, a designer, and a marketer. The result was a clearer business offering, more defined target audience, and improved acquisition channels, all contributing to a better inbound marketing channel.

In another project, Hey Oxford was contracted by a small Real Estate Investment Firm, which required social media marketing and positioning. Their goal was to re-think their social approach and position themselves as a leader in their market. Hey Oxford was chosen due to the strong rapport with their staff. The project involved the preparation of a social strategy and a competitive analysis of peer firms. The team was composed of partners in the firm and a junior coordinator who managed small projects. The project was successful, with the company now positioned as a leader in their market.