Hansen Belyea

Hansen Belyea undertook a rebranding project for an electrical contracting company. The company's existing branding didn't match its current work, and hence, they sought Hansen Belyea's services to update their image. Hansen Belyea conducted initial research, reaching out to the company's clients to understand their perception and expectations. Using this data, they developed a new logo and brand messaging, which was used to redesign marketing collateral and a website. The company spent about $120,000 on this project and continued to engage Hansen Belyea for ongoing work, including overseeing email marketing campaigns and producing video content for social media channels and the website.

In another project, Hansen Belyea was engaged by a civil engineering consulting firm to update their logo and overall brand. The firm felt it was time for a holistic change to their brand that resonated with their employees and clients. Hansen Belyea conducted discovery sessions with every employee and a client survey. Based on the findings, they developed a creative brief and logo options. They also assisted with the firm's website, branding, messaging, and boilerplate. The firm invested under $50,000 in this project and launched the new logo in October 2016.

Hansen Belyea also worked with Schultz Miller, a high-end homebuilder, to evolve their brand and create a new website. The project started with a discovery phase, where Hansen Belyea conducted surveys with the builder's employees, subcontractors, architects, designers, and clients. After analyzing the findings, they developed brand messaging and conceived a website that reflected the company's identity. They also created a new logo and brand identity and applied it to a custom-designed website. In addition to the website, Hansen Belyea developed an announcement mailer, jobsite signs, graphics for vehicles, business cards, and letterhead with the new logo and brand identity. The launch of the website and the brand identity took place in mid-February 2017.