Groble

Groble successfully completed an eCommerce development and marketing project for RIFY LTD, a premium beauty products retailer on Amazon, serving customers in the UK and USA. The main objective was to maximize revenue through Amazon and Meta Ads marketing services and the development of a high-quality Shopify store. Groble was chosen based on its value for cost and company values alignment. The team, consisting of 2-5 employees, set up and managed sponsored products, brands, and display ads on Amazon, implemented manual and auto campaigns, and optimized ad spend through negative targeting. They also created and managed Facebook and Instagram ad campaigns, developed creative ads, and implemented audience targeting and retargeting strategies. On the development front, they designed and developed a user-friendly and visually appealing Shopify store, integrated payment gateways and essential plugins, and optimized the store for better search engine ranking. They also provided ongoing maintenance and support. Regular performance reports for Amazon and Meta ad campaigns were delivered, along with insights and recommendations for continuous improvement. The project significantly enhanced RIFY LTD's online presence and optimized its e-commerce operations in the UK and USA.