GRO Marketing

GRO Marketing undertook a lead generation and PPC campaign for BH Management, a property management operations group. The aim was to boost lead generation and convert these leads into residents at the company's properties, while maintaining brand awareness digitally. GRO Marketing had won the business through their excellent campaign execution and high level of transparency in reporting data, which was beneficial for BH Management when looking for feedback on changes needed to increase traffic to their properties. The team consisted of three individuals who worked on a rotational basis. The partnership between the two companies began in May 2020, and is ongoing.

GRO Marketing was hired by a real estate company to provide digital marketing and web design services. The company was launching a new student housing property and needed a complete digital marketing build, from web design and digital marketing strategy to promotional item development. GRO Marketing was selected based on their reputation in the student housing space for being a great digital marketing partner. The scope of work included designing a logo, developing a website, and implementing a digital strategy through Google AdWords, Facebook, and Instagram. The team comprised of seven resources including the VP of Operations, an account manager, a graphic designer, and a digital marketing strategist. The project was successful, with GRO Marketing producing stunning print advertising materials displaying the property’s floor plans and amenities.