Grady Britton

Grady Britton was hired by the Buoy Beer Company to design a new 16oz can look for their seasonal beer and a new lager series. The goal was to create a label that would differentiate from their 12oz can labels but still fit seamlessly into the current lineup. Grady Britton presented five different design directions and worked bi-weekly to refine the design details. The team from Grady Britton included a couple of designers and two project managers. The final deliverables met the company's expectations, successfully differentiating the new products while maintaining brand consistency.

Stumptown Coffee Roasters engaged Grady Britton to define their Vision, Mission, and Values. The company had been in operation for over 20 years, and while they had a strong culture, they were ready to refine and amplify certain aspects. Grady Britton was selected from four prospective agencies based on their strategic thinking and proposed process. The project was carried out in three stages, including employee immersion sessions, an employee survey, and consumer research. The cross-functional team from Grady Britton, including Strategy, Account Management, and Creative roles, delivered on the project's objectives, successfully defining and enhancing the coffee roaster's corporate identity.

MESO, a small business incubator, hired Grady Britton to assist with internal and marketing materials for their market research and education teams following a new brand launch. The selection was based on Grady Britton's quality and reputation. The scope of work involved consulting, outlining the project, identifying deliverables, and setting a timeline. Using web-based tools, Grady Britton created draft deliverables which were collaboratively evaluated and edited. They also provided instructions on how to use the tools. When MESO requested an augmented product, Grady Britton promptly delivered. Their team, including an account manager, successfully provided the needed materials, contributing to MESO's effective brand implementation.