Gradient Media Group

Gradient Media Group was hired by a Financial Services Company for conversion optimization. The company, which operates a mobile app that helps people pay off their debt faster, sought Gradient's expertise in setting up their acquisition funnel, managing their paid ad spend, and aligning their business goals. The collaboration resulted in increased website traffic, higher conversion rates, and a significant boost in new user growth. The client commended Gradient Media Group for their professionalism, patience, and strategic approach.

Another project undertaken by Gradient Media Group was social media management and advertising for TruConnect, a wireless service provider. The goal was to drive creative and messaging testing, improve the efficiency of ad spend, and drive customer acquisition. Gradient's team managed and optimized ad spend budgets on various paid social media ad channels, providing detailed reporting on performance and guidance on creative and audience testing. The client was satisfied with the improvements in channel efficiency and scale.

Gradient Media Group also worked on paid media campaigns for a car subscription services company. The company aimed for successful conversions and targeted reach. Gradient's team managed, executed, and advised on paid media campaigns to support these goals. The client appreciated their high ratings, cultural fit, value for cost, and alignment with company values.