Goodish Agency

Goodish Agency was hired by a skincare company specializing in CBD cosmetics to conduct market research. The client's goal was to identify their buyer personas and adjust their marketing strategy accordingly. Goodish Agency conducted a comprehensive study of the client's niche, competitors, and users and gathered personal information through interviews to better understand their target customers. As a result, the client adjusted their marketing strategy and made changes to their online store. The project involved four team members and was coordinated by a project manager from the client's side.

Video Optimize, a video marketing agency, engaged Goodish Agency to set up a PPC campaign around Google Analytics and track its metrics. The scope of Goodish Agency's work included analyzing the overall account, creating a customized ongoing dashboard for real-time analytics, and managing all PPC campaigns. The client also requested ROI analysis. The project later expanded to include a second campaign for Facebook. The client found Goodish Agency online and chose them after interviewing a dozen other agencies. The project, which lasted from January 2020 to January 2021, cost around $5,000.

Spotlight Funding, a business consulting firm, hired Goodish Agency to enhance their advertising efforts and lead generation activities. Goodish Agency developed the client's landing pages and new site, setting up a self-checkout feature with PayPal for online payments. They shifted the client's marketing focus from Google to social media, initially focusing on Facebook before expanding to Instagram and other platforms. Goodish Agency continues to manage the client's social media marketing, create new audiences, and oversee website and lead generation integrations. The project, which began in November 2017, has cost between $50,000 and $100,000.