Gohan Strategy

Gohan Strategy was hired by Zenrooms, a leading hospitality technology company in Southeast Asia, to realign their brand following a business pivot from hotel management to technology. The Gohan team held weekly meetings with Zenrooms' management to understand the company's vision and challenges. They facilitated brand strategy sessions to define the company's story and brand messaging. Gohan developed multiple stylescapes, which were used to build brand guidelines. Zenrooms found Gohan's understanding of their challenges and their research-based approach to be highly effective.

NEO, a developer and operator of office buildings in the Philippines, engaged Gohan Concepts for branding strategy and logo revamp. Gohan conducted discovery workshops, involving department heads, to understand the nature of NEO's business and operations. They created stylescapes and logos, and provided ideas for social media templates and presentations. NEO appreciated Gohan's professional approach, their prompt response and their efforts to understand the company's identity.

Gohan Concepts were engaged by a German startup reviving a 123-year-old watch brand. The project's initial focus was on making their Kickstarter campaign a success, followed by worldwide brand building and marketing activities. Gohan held workshops to define brand values and strategy and provided ongoing communication and project status updates. The watch company found Gohan's handling of the project to be very professional, and appreciated their efforts to develop and execute state-of-the-art digital branding.