Gen3 Marketing

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Gen3 Marketing is the largest affiliate agency in the world and was named 2022 Agency of the Year twice, both by Rakuten and CJ.  The firm has global reach with offices in Pennsylvania, California and the UK.  

Leveraging years of business strategy, relationship management expertise and data-driven capabilities, Gen3 transforms businesses by driving incremental revenue.  Founded in 2007, Gen3 is a pioneer in the industry, being named Agency of the Year 12 times, and boasting the first ever dedicated premium content team.

Client Insights

Industry Expertise

Consumer products & services

30%

Financial services

30%

Retail

30%

Business services

10%

Client Size Distribution

Small Business (<$10M) 30%

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 30%

Common Project Size

$10K-$49K 3 projects

$50K-$199K 3 projects

<$10K 2 projects

Clients

  • Allbirds
  • Aspen Dental
  • Gap
  • Glossier

Highlights from Recent Projects

Overall Rating

4.9
14 Reviews

Gen3 Marketing was hired by Curiosity Stream, a streaming service, to manage their affiliate program via Commission Junction. The project aimed to increase revenue and traffic to the site and improve the quality of affiliates in the program. Gen3 was chosen due to their consistent record of delivering outstanding results in digital marketing. The project involved prospecting for high-quality affiliates, managing affiliate concerns, redesigning the payout structure for improved ROI, and reporting. An Account Director and a Senior Account Manager from Gen3 worked on this project, delivering substantial increases in affiliate revenue and traffic.

In a project for a media agency, Gen3 Marketing was contracted to handle affiliate marketing on behalf of the agency's clients. The agency had an internal team for specific campaigns and strategies, while Gen3 focused on the affiliate marketing space. Gen3's role included putting together plans, working with publishers to sell products to specific audiences, and providing reports on ROI, conversion rates, and revenue. The agency paid Gen3 $13,000 a month to run $3 million worth of affiliate marketing strategies, starting from February 2020. The collaboration continues, with Gen3 consistently generating clicks from their placements.

Gen3 Marketing was engaged by a financial services company to improve their affiliate program. The project involved attracting profitable leads, introducing the company to key affiliate sites, and delivering reports. Gen3 also provided compliance services, monitoring the company's brand health and representation on the web. The team from Gen3, which included senior directors and senior associates, acted as an extension of the company's team. The company spent over $1 million per year on this collaboration, which took place about five years ago. The same company is currently considering re-engaging Gen3 due to the successful results of the previous collaboration.

Timeliness

4.8

Service Excellence

4.9

Value

4.8

Would Recommend

4.9

Awards

37612

2022

37884

2022

37699

2022