Furnee Brands

Furnee Brands was hired by a Consumer Products Goods (CPG) company that specializes in high-quality coffee and mix-ins to help drive new consumers to their site. The main objectives were to acquire new customers, increase revenue, and improve the overall ROI. Furnee Brands was chosen for their competitive pricing, good value for cost, and strong recommendations. They worked towards shifting the focus away from recurring or low funnel marketing affiliate partnerships and towards increasing monthly new-to-brand revenue. The project, which was handled by a single Furnee Brands employee, also aimed at maintaining a sub $40 Customer Acquisition Cost (CAC) while achieving a 2x Return on Investment (ROI). The project was successful in meeting these goals, demonstrating Furnee Brands' capability in effective affiliate marketing.