FSi (a division of Fresh Squeezed Ideas)

Fresh Squeezed Ideas worked with Fasken, a large corporate law firm in Canada, on a market research and segmentation project. They conducted a market scan to identify trends in the law industry and communicated with Fasken's partners, associates, and clients to understand their behaviors. The team then compiled a summary report outlining the different behavioral needs of each client segment. This project, which cost about $50,000, took place from April to July 2019 and was led by Nadine, the VP of Strategy and Innovation at Fresh Squeezed Ideas.

For Nestlé Canada, Fresh Squeezed Ideas led qualitative market research to help the company understand its consumers and brands. They used in-person focus groups and online interviews to gather data, and they also conducted informal consumer interviews. They helped Nestlé identify a new consumer target for the Nescafe brand and conducted foundational research to understand this target's perceptions and engagement with the brand. The team also helped Nestlé identify a product that could appeal to this consumer group. The collaboration with Nestlé has been ongoing for around ten years, with about four projects per year costing around $40,000 each.

Fresh Squeezed Ideas also collaborated with Bayer Consumer Health, a global healthcare company, on a market research and branding project. They conducted focus groups and provided research recommendations and data presentations. They then led a workshop to help Bayer leverage the results from the focus groups to update some internal tools. The project, which took place from June to August 2019, involved the brand, the team, and the creative agency team and cost $100,000.