Foxhound

Foxhound was hired by BoostChannel Marketing, a full-service digital marketing company, to assist with various content marketing objectives across multiple industries. The CMO of BoostChannel Marketing selected Foxhound due to a previous positive working relationship with one of the founders and their proven track record of delivering excellent results. The projects involved creating highly technical white papers, blog posts, videos, creative designs, and ads and landing pages for PPC. The goal was to deliver well-optimized and engaging content that would positively impact branding and return on investment.

The scope of Foxhound's work was extensive, including video production, research, social listening, blog post writing, distribution of information via online press releases, social posts, RSS feeds, and more. They also created optimized videos to accompany the various distribution channels. The client would provide Foxhound with a topic or two to promote each month, giving them a 30 to 60-day advance to produce the best researched and produced package of web assets for that topic. The client would then review the written content for tweaking or approval. Following this, Foxhound would present the graphics and idea for the video, sometimes shooting interviews or B-roll footage, and other times utilizing stock video.

Foxhound's work was highly praised by the client, with the client describing them as a 'lifesaver' in getting detailed jobs done well. The client was particularly impressed with Foxhound's ability to conduct thorough research and social listening to create informed, optimized, and engaging content. They appreciated the team's flexibility in working with different topics and their ability to produce high-quality web assets for each topic. They also commended Foxhound's video production skills and their ability to provide analytics for the posting.