FlowState Branding

FlowState Branding was hired by PSTrax, a leading checklist and inventory software provider for first responders, to update the company's branding and web design. The company selected FlowState based on their high ratings, proximity, and strong portfolio. A team of 2-5 employees from FlowState was assigned to this project. The comprehensive scope of work included brand messaging, modernizing the company's look, website wireframe, stationary, messaging, images, and animations. The result was a cohesive, scalable, and updated brand representation for PSTrax.

Another project completed by FlowState was for Flow Design Collaborative, a landscape architecture and planning firm. The primary goals were to develop a high-quality website and revisit their existing brand identity. FlowState was chosen for its competitive pricing, cultural alignment, and company values. A larger team of 6-10 employees was engaged for this project. The key deliverables included an updated company logo, website, and brand guidelines. As a result, Flow Design Collaborative was able to refresh its brand identity and enhance its online presence.

Lastly, FlowState Branding was engaged by a manufacturing company specializing in mounting solutions for solar panels, signage, and mailboxes. The company sought to distinguish themselves from competitors, enhance their appeal to customers, and improve their website's usability and design. FlowState was selected for its high ratings, location, cost-effectiveness, and alignment with the company's values. The scope of the project involved developing a web strategy, an upgraded web design, and implementing SEO strategies. The result was a distinguishable and user-friendly website, which effectively reinforced the manufacturing company’s leadership position in the industry.