Firebrand

Firebrand was engaged by Arcserve to build a website and provide content marketing and lead generation services. They focused on content creation and digital marketing, producing material in 14 languages and designing a nearly 800-page website. In addition, they implemented PPC on Google and provided marketing strategies to leverage the Arcserve brand effectively. They also suggested and implemented social media strategies and conducted culture-specific market analysis. The client interfaced daily with the president and owner, and also interacted with the IT team of developers, creative writers, and a project manager. The engagement lasted from December 2014 to June 2018 and the client spent upwards of seven figures.

A vehicle telematics technology company hired Firebrand for digital marketing services. Firebrand was tasked with creating content and microsites, providing SEO/SEM services, and helping with ad hoc projects. For content creation, the client provided transcriptions, PowerPoints, and other data which Firebrand turned into a project outline. For the microsite projects, Firebrand managed the project after discussing objectives and design goals. The client typically worked one-on-one with a writer for content creation and with a team of managers and web designers for the microsite projects.

Tails to Pails, a pet clean-up company, hired Firebrand to address the company’s challenge of not acquiring any new customers through online advertising. Firebrand first corrected backend issues on the website and then focused on SEO, Google AdWords, and Facebook campaigns. The client worked primarily with two web development leads. The engagement began in June 2017 and the client invested between $15,000 and $20,000.