Fieldtrip

Fieldtrip successfully partnered with a nonprofit organization in Atlanta to enhance their marketing strategy for promoting transit as a primary mode of transportation post-pandemic. The project, which ran from August 2021 to February 2022, involved conducting surveys and stakeholder interviews to understand the context before creating the messaging. Fieldtrip developed a comprehensive campaign and strategy, including messaging and creative, and provided recommendations for deployment across various media. The project, which was funded with federal money, involved a competitive procurement and RFP process and cost just under $50,000.

The company also worked with High Country Community Health to develop a marketing campaign aimed at increasing education and awareness about Covid-19 booster vaccines. Fieldtrip was chosen for the project due to its cultural fit, value for cost, and alignment with company values. The project involved developing a comprehensive media campaign, with deliverables including graphic design, print ads, radio, billboard, and Facebook ads. Fieldtrip efficiently led the process, introducing key strategies in a linear manner for a quick project timeline.

Fieldtrip was selected by the Portland Metro Chamber through an RFP process to evaluate their name, rebrand, and develop their website. The project involved working closely with the Chamber’s Communications team to provide a comprehensive recommendation for a new brand and engaging website. Fieldtrip conducted and interpreted user research from the Chamber’s staff, member base, and key partners. The final deliverables included an executable brand package, a new logo, a compelling tagline, a standards brand manual, and a visually powerful and dynamic website that incorporated all relevant feedback from stakeholders. The project was considered a success due to Fieldtrip's cultural fit, alignment with company values, and pricing that fit the Chamber's budget.