Fiddlehead® Marketing

Fiddlehead® Marketing was hired by DVD Netflix to increase brand awareness and customer loyalty. The company devised a three-year plan to optimize the DVD Netflix website and develop content for better discoverability and customer retention. Key deliverables included a comprehensive SEO plan, creation of a gamification platform, a 20-year anniversary campaign in partnership with an ad agency, and a weekly executive dashboard to quantify marketing spend. The project was successful and led to significant user-generated content, increased brand discovery, and improved customer retention.

The Global Chief Marketing Officer of Malwarebytes engaged Fiddlehead® Marketing to unify marketing analytics technologies, support the creation of trusted marketing reporting artifacts, and foster a culture of data-informed decision-making. Fiddlehead's strategies led to double-digit growth on $200M+ subscription revenue. They grew non-brand SEO impressions by 26.5% and non-brand clicks by 23.6% through the creation of non-brand content and technical improvements. They also increased focus on B2B online and PLG trials, resulting in significant YoY growth in cloud product customers and New ARR.

Fiddlehead® Marketing was brought on by Amplitude, a B2B SaaS Software company, to conduct a web analytics audit, a Google Tag Manager audit, and a GA4 Configuration. Fiddlehead performed an audit of the current web analytics configuration and designed an improved system that included Google Analytics, Google Tag Manager, and all associated pixels, scripts, and events. The newly designed and configured system aided in measuring performance against key performance indicators, contributing to the success of the company's business goals.