Fable Heart Media

Fable Heart Media was hired by Patriot Rail & Ports to develop a new website, overhaul the brand, create content, manage social media, and devise a digital marketing strategy for the Blue Ridge Scenic Railway. The company needed a comprehensive understanding of why customers were choosing their services over other tourism options. Fable Heart Media conducted a meticulous discovery session, identified the company's needs, and developed a timeline for their work. One of the main challenges was the inconsistent branding of the railway and a difficult-to-navigate website. Fable Heart Media quickly created multiple branding options and a full Style Guide, once approved, they began constructing the new website.

Fable Heart Media also crafted a digital marketing strategy that included a comprehensive social media management plan and content creation. They analyzed existing social media posts to identify the most engaging content and used this information to design a digital advertising strategy. This strategy included campaigns promoting upcoming events, targeting the desired demographics. In the year following the implementation of these initiatives, the railway's revenue grew significantly, a success that could be directly attributed to the digital marketing strategy. Fable Heart Media also tracked the engagement and effectiveness of the digital initiatives, providing a clear path for future marketing efforts. Despite the company's heavy workload, Fable Heart Media was able to operate independently but always sought approval at the correct times. This project was deemed a success due to the significant growth in revenue and the effective digital marketing strategy.