Exsel Advertising

Exsel Advertising worked with Southbridge Credit Union in Massachusetts to refresh their brand and develop a comprehensive marketing strategy. The project involved a complete overhaul and rebrand of the credit union's marketing collateral and website, incorporating SEO-friendly content. Exsel also assisted with social media accounts and deployed various targeted marketing approaches, including guerrilla marketing, commercial mailers, a TV commercial, and an updated email platform. The project, which started in late 2016 and launched in March 2017, cost between $80,000 and $100,000. The client appreciated Exsel's hands-on approach and responsiveness, and they continue to maintain the site and monitor performance.

In another project, Exsel Advertising provided web development and advertising services for a startup incubator. The project involved creating print material and a custom website with an e-commerce platform for an equestrian apparel line. Pop-up banners, small booklets, and other marketing-related needs were also addressed by Exsel. The project began in January 2016 and is ongoing, with the client interacting with three people from Exsel on a regular basis.

For Velo Squared LLC, a logistics company, Exsel Advertising provided full-service digital marketing, development, and design. The project involved creating a brand name, look-and-feel, and website for an equestrian clothing line. Exsel conducted multiple interviews with the Velo Squared team to understand their vision, then developed initial concepts including names, logos, color schemes, and other technical aspects. They also developed a pop-up shop for product showcases at equestrian shows, implemented SEO, paid advertising, and digital imaging for social media, and are developing an e-commerce website with an interactive UX/UI. The project, which began in October 2016 and is ongoing, cost between $50,000 and $200,000.