Exsel Advertising

Exsel Advertising assisted a startup incubator with their marketing and advertising needs. The company's small team required help with an equestrian apparel line, for which Exsel created print material and a custom website with an e-commerce platform. They also developed pop-up banners, booklets, and other marketing materials. The collaboration began in January 2016 and is ongoing, with the startup incubator interacting with three Exsel team members regularly. The results and feedback are not specified.

The company worked with Southbridge Credit Union, a financial institution in South Central Massachusetts, to refresh its brand and develop a strategic marketing plan. Exsel overhauled the company's marketing collateral and website, incorporating SEO-friendly content, and assisted with social media accounts. They deployed various marketing approaches, including guerrilla marketing, commercial mailers, a TV commercial, and an updated email platform. The engagement began at the end of Q3 in 2016 and continues as Exsel maintains the site and monitors performance. The credit union spent between $80,000 and $100,000 on the website and rebranding.

Exsel Advertising collaborated with Velo Squared LLC, a logistics company, to develop a brand name, look-and-feel, and website for an equestrian clothing line. Exsel conducted interviews with the Velo Squared team, researched and developed initial concepts, and created a pop-up shop for product display at equestrian shows. They also implemented SEO, paid advertising, and digital imaging for social media. The engagement started in October 2016 and is ongoing, with Velo Squared investing between $50,000 and $200,000 so far.