Expert Marketing Advisors

Expert Marketing Advisors were hired by Axure Software, a prototyping tool company, to refresh their Google and LinkedIn ad campaigns and optimize their use of HubSpot CRM. The company was seeking better advertising results for less money due to rising costs. Espresso B2B was chosen due to their level of expertise and thoughtful proposal. The vendor's team, including the agency leader, account manager, and advertising manager, worked closely with Axure. The engagement was smooth due to Espresso B2B's experience across all marketing functions.

DirectTech Labs, an AI and machine learning company, engaged Expert Marketing Advisors to help with lead generation. The marketing strategy was mainly focused on creating high-quality content to educate their market about their product. Espresso B2B managed their SEO to increase organic traffic and also managed their highly targeted ads. The vendor's team, including their partners and a content writer, worked directly with DirectTech Labs. The engagement started in February 2018 and was ongoing, with an investment of between $35,000–$40,000.

Cibo Global, a global brand experience agency, engaged Expert Marketing Advisors to help drive more engagement with CMOs about their perspective on thought leadership. The vendor's team provided a wide range of marketing services, including content strategy, email marketing, and content generation for social media, blogs, and email. They also advised on how to structure email campaigns to drive conversions. The engagement lasted from May 2016–November 2017, with an investment of $5,000 per month.