Execo

Execo was hired by a FinTech software firm to establish a content marketing-based inbound marketing program. The company chose Execo over six other agencies due to their strategic approach and willingness to understand their specific needs. The project involved developing a content marketing strategy, setting up HubSpot, creating content, designing assets, placing ads on Google and LinkedIn, and continuously measuring and optimizing based on results. The project was managed by Aaron, the founder of Execo, who led a team of content creators and designers.

A digital asset management platform, 5th Kind, engaged Execo to build more awareness, establish thought leadership, and drive more qualified leads into their sales pipeline. Execo was recommended by an ex-colleague of the COO. The scope of work included developing and executing monthly marketing campaigns, publishing SEO-optimized blog posts, creating and promoting lead magnet assets, implementing email campaigns, managing paid ads, curating articles for social media, and providing regular social publishing. The team also developed and sent monthly newsletters to prospects and provided fractional Marketing Director strategy consulting and support.

The president of Kinetix, a B2B IT services provider, hired Execo to optimize SEO, create marketing-related content, and manage and optimize social media. Execo was chosen due to their high ratings, budget-friendly pricing, and industry knowledge. The partnership began with Execo creating a high-level strategic marketing plan. Subsequently, they executed the strategy which included SEO, blog content creation, social media management, and email campaigns. The company was satisfied with the deliverables and the overall results of the project.