East Coast Catalyst

East Coast Catalyst worked with Apperian, a mobile application management company, to overhaul its messaging platform and rebrand the company. The project involved challenging and translating internal messaging into more digestible public messages. East Coast Catalyst also facilitated the alignment of the new messaging platform with the current branding, which led to a creative strategy change and the redesign of core branding elements. Major deliverables included logo redesign, website overhaul, online and offline creative asset design and development, and conversion optimization. The project spanned six to nine months, with ongoing partnership for nearly two years.

For a privately held, for-profit education company, East Coast Catalyst conducted a comprehensive digital audit of their digital marketing practices. The scope of work involved assessing all digital channels and website practices, including technical features, SEO practices, content marketing strategy, organic search efforts, paid search, digital display ads, and retargeting efforts. Recommendations were made on areas for improvement, expansion, and contraction. The project took approximately four months, but the relationship has continued with ongoing consultations.

East Coast Catalyst was hired by a B2B software-as-a-service provider to rebuild their website. Initially engaged for design work, the scope was expanded to include web development as well. The company also sought general marketing practice advice from East Coast Catalyst. The project began in July 2014 and has since evolved into a retainer relationship through the end of the year.