East Coast Catalyst

East Coast Catalyst (ECC) worked with a B2B SAS software provider to redesign and develop their website. The project started with a focus on the design component but expanded to include development and general marketing practices. The partnership was initiated after the software company's vice president of worldwide marketing found ECC through a Google search for design firms in the Boston area. The project was valued between $20,000 to $50,000 and commenced in July 2014, with the company retaining ECC's services until the end of that year.

In a rebranding project for Apperian, a mobile application management and app store platform, East Coast Catalyst played a significant role. The project involved overhauling the company's messaging platform, rebranding, repositioning, and redesigning their website and collateral. ECC was involved in the messaging process, creative strategy, and creative execution, which included logo redesign, website overhaul, online and offline creative asset design and development, and conversion optimization. The initial project took six to nine months, but ECC has continued to work with Apperian for almost two years, providing follow-up work and ongoing support.

East Coast Catalyst conducted a comprehensive digital audit for a privately held, for-profit education company. The company sought ECC's expertise to assess their digital marketing practices and identify areas for improvement. The project involved a deep dive into the company's digital and website channels, evaluating their website's technical features, SEO practices, content marketing strategy, organic search efforts, paid search, digital display ads, retargeting efforts, and third-party affiliate lead generation. The project began in early 2013 and lasted about four months, but ECC has maintained a relationship with the education company, providing ongoing consultation and support.