Direct Online Marketing

Direct Online Marketing provided LinkedIn Ads Management and Optimization for Dr.Evidence, an AI-enabled SaaS platform for market landscape intelligence. The initial goal was lead generation, with DOM initially delivering a Google Ads strategy. However, due to the highly niche market and product of Dr.Evidence, the strategy was deemed unsuccessful, leading to a transition to LinkedIn lead generation advertising. The decision to select DOM was based on their great culture fit and good value for cost. The project involved 2-5 employees from DOM.

In another project, Direct Online Marketing was hired by Lakota Software Solutions Inc., a company that develops custom biometric solutions, to manage their SEO project. The Sales Director of Lakota found DOM through an event and chose them due to their high ratings, close geographic location, reasonable pricing, great culture fit, and aligned company values. The project, which involved 6-10 employees from DOM, encompassed the complete implementation and management of their SEO improvement project. This included improving website pages, rewriting webpage content, writing blog posts, and creating other relevant content to enhance their Google search rankings against competitor pages.

The Crowley Company, a provider of digital and analog solutions for imaging technology, film processing, and document scanning, engaged Direct Online Marketing to increase PPC leads, optimize their website and SEO ranking on Google, and improve their website user experience. The Director of The Crowley Company found DOM through an online search and selected them due to their high ratings, affordable pricing, good value for cost, and aligned company values. The DOM team, consisting of 2-5 employees, provided insightful recommendations that improved the company’s website user experience and boosted their organic rankings on Google. They also helped double the company's leads from paid search, resulting in significantly more sales conversions over a two-year period.