Digital Gurus Inc

Digital Gurus Inc was hired by the Director of Hyfit Ninja, a Web and Digital Marketing Agency, to increase website traffic and sales. They were chosen for their high ratings, proximity, cost-effectiveness, and company culture. A team of 2-5 employees from Digital Gurus Inc was assigned to the project. The scope of work included comprehensive SEO and PPC, content and email marketing, social media management, conversion rate optimization, influencer and affiliate marketing, website design and development, and regular analytics and reporting. The key deliverables were to improve organic search rankings, drive immediate traffic and conversions, develop a content strategy, manage email marketing campaigns, grow the brand's social presence, increase the conversion rate, collaborate with influencers, set up an affiliate program, enhance the website's user experience, and provide detailed performance reports.

The team at Digital Gurus Inc successfully delivered on the project's objectives. They conducted comprehensive keyword research, optimized website content, and implemented on-page SEO techniques. They created and managed targeted PPC campaigns, adjusted bids, and optimized ad creatives. A content strategy was developed, focusing on creating informative and engaging content related to fitness equipment. Email marketing campaigns were set up and managed to nurture leads and maintain customer engagement. Social media profiles were created and managed, and targeted ad campaigns were run to grow the brand's social presence. The website's layout, calls-to-action, and checkout process were optimized to increase the conversion rate. They collaborated with fitness influencers and set up an affiliate program. The website was made visually appealing, user-friendly, and optimized for mobile devices. Regular monitoring of the website's performance was conducted and detailed reports were provided to the client.