Deviate Labs, LLC

Deviate Labs, LLC was hired by Tapfiliate, an affiliate marketing software company, to enhance their digital marketing strategy. The company aimed to increase conversions, improve the quality of site visitors, add additional marketing channels, expand brand awareness and online presence, and increase overall revenue. Deviate Labs used a wide range of tactics including programmatic advertising, search optimization, partner marketing, and grassroots digitally-focused PR. The company's founder, Thomas van der Kleij, was impressed with Deviate Labs' ability to think strategically across a wide spectrum of marketing services. The project involved a weekly standing call with a partner and a project manager from Deviate Labs.

Caden, a next-gen data company, engaged with Deviate Labs to help with their Go-to-Market strategy and execution. The main challenge was to generate 5,000+ beta sign-ups pre-launch. Deviate Labs ran an ideation phase to develop ideas for achieving the sign-up goal and designed a micro-app to unveil the data that data brokers have on users. They also worked on front-end html/CSS while the Caden team worked on the back-end API pulls. The marketing campaign ranged from a Product Hunt launch to paid advertising to influencer marketing and more. The pre-launch Beta sign-up goal was achieved and exceeded, and Deviate Labs is now collaborating with Caden on the consumer-facing Beta launch plan and the enterprise client acquisition strategy.

ScreenSight, an asynchronous personalized video communication software company, hired Deviate Labs to assist in the launch of the new company. The scope included go-to-market research and strategy development, paid marketing creative and management, email marketing setup and copywriting, content marketing strategy, influencer marketing, ongoing conversion optimization, search engine optimization, and some stunt marketing campaigns. Deviate Labs was chosen for their high ratings, budget-friendly pricing, and great cultural fit. The project involved a team of 6-10 employees from Deviate Labs.