Daydot

Daydot was hired by Dow Jones, a News Media company, with the goal of driving subscription sales and retaining subscribers. Daydot was chosen due to their expertise, value for cost, and alignment with the company's culture and values. A team of 6-10 Daydot employees was assigned to help Dow Jones launch an organization-wide experimentation program. The project was a success, with Daydot being commended for their great culture fit, good value for cost, company values alignment, and expertise.

In a separate project, Daydot worked with Cylance, an AI-based cybersecurity startup, with the aim of increasing e-commerce conversion rates, driving ARPU growth, and improving customer experience. Daydot was selected due to their great culture fit, good value for cost, and category expertise. The scope of work included an audit of existing landing pages, analytics data and funnel journey, and a roadmap of testing and optimization activity to deliver sales/revenue growth. The project was successful, with Daydot being praised for their great culture fit, good value for cost, and category expertise.

Daydot was also engaged by a charity organization that represents people who are homeless or experience bad housing. The objective was to increase donation revenue, conversions, and the value of conversions. Daydot was chosen for their great culture fit, good value for cost, and unique approach. The project involved three stages, including a research phase, a phase focused on improving content, and a third phase that tested wider elements such as the functionality of the donation widget and the color scheme of the funnel. The project was successful, leading to permanent changes in the design of the donation funnel, and Daydot's approach has been presented as an example of best practice in donation optimization.