Daydot

Daydot worked with 118118 Money, a loan and credit card company, to increase loan and credit card application success rates. The project involved a conversion and user experience audit, a user research survey, a testing roadmap prioritized by expected application submission growth, and the delivery of tests with clear, sharable results. Daydot was chosen for its proximity, budget-friendly pricing, great culture fit, good value for cost, and aligned company values. The client was satisfied with Daydot's work, which contributed to increased application success rates.

The global media company, Vox Media, hired Daydot to increase paywall and regwall engagement and activation, increase the number and value of digital subscriptions, deliver measurable revenue growth and ROI, increase onboarding engagement, and scale experimentation growth and velocity and accelerate platform integration. Daydot's team prioritized and ideated a new experiment roadmap, designed, coded and launched tests from the new roadmap, and mapped out ROI from proof of concept tests. Vox Media chose Daydot for their high ratings, good value for cost, company values alignment, and extensive experience within publishing and subscription businesses.

Daydot partnered with the wildlife conservation nonprofit, RSPB, to improve product pages and conversion flows, understand more about their customers, accurately measure the success of any testing, and demonstrate clear, measurable return on investment. Daydot created a proof of concept test, built a comprehensive data and customer research-centered optimization pipeline, and rapidly prototyped and validated new products and services. RSPB chose Daydot for their approach to optimization and their experience working with highly competitive organizations. The project resulted in improved user experience and increased store revenue.