Day 8 Labs

Day 8 Labs worked with a gaming company to create custom content for their advertisers. The project initially involved creating web games that integrated with the brand of the advertisers. The scope of the project expanded to include the creation of mini-games that served as ad placements within the gaming company's apps. In addition to the mini-games, Day 8 Labs also created engagement and augmented reality units. The team at Day 8 Labs would build the mini-games, go through approval processes with the client, and then deliver an ad tag that the gaming company could serve within their server and track within their backend. The gaming company worked with one or two people from Day 8 Labs and invested between $50,000–$100,000 for various projects.

Day 8 Labs provided tech consulting services to a digital ad company. The digital ad company was looking for creative uses for technologies, and Day 8 Labs helped them develop apps using augmented reality technology for various clients. The team at Day 8 Labs came up with the concepts for the projects and then worked with the digital ad company to implement them. The digital ad company worked with 1–3 people from Day 8 Labs and spent around $60,000 on their services.

Day 8 Labs worked with a custom product designer to execute a variety of programs for their clients. These programs included the development of a digital activation that would scan a toy and recognize it, enabling the user to play one of six games online depending on the character of the toy. The operating system was fairly sophisticated and allowed the user to operate the toy like a virtual joystick. Day 8 Labs also helped the custom product designer create a digital animation that accompanied temporary tattoos. When the tattoo was scanned with a device, the character would separate and come to life on the screen. The custom product designer worked with up to three people from Day 8 Labs, depending on the stage of the project, and spent about $150,000 in total.