CUT THRU

CUT THRU was hired by a financial services company for branding services. The company, a premier trading platform, sought to develop a brand identity and strategy. Through an online search, the company found CUT THRU and was impressed by their high ratings, good value for cost, and alignment with their company values. CUT THRU assigned 2-5 employees to this project, conducting extensive research including brand audits, customer and staff interviews, customer surveys, and competitor analysis. They also provided a strategy workshop, brand strategy bible, tactical recommendations, messaging, tagline, tone of voice, brand story, elevator pitch, key messages, and a copywriting library.

Vendorable, an online procurement of real estate services company, hired CUT THRU to review their existing landing pages and suggest new and amended ones. The founder of Vendorable found CUT THRU through a referral and was attracted to their pricing, culture, good value for cost, and alignment with their company values. CUT THRU assigned one employee to this project, who developed a brand identity based on Vendorable's target markets, reviewed existing landing pages for compatibility, and suggested new and amended landing pages.

Cuts Avenue Salon, a hair salon, hired CUT THRU for branding and digital strategy services. The owner wanted to gain a better understanding of brand strategy and gain an edge in product development and market-fit. CUT THRU was found through an online search and chosen for their high ratings, proximity, pricing, culture, good value for cost, and alignment with their company values. One CUT THRU employee was assigned to this project and provided coaching in brand strategy, product validation, customer surveying, and segmentation. The coaching sessions provided a fresh, actionable perspective and cultivated a scientific approach to the brand strategy.