CUSP SERVICES LLP

CUSP SERVICES LLP completed a marketing consulting project for a software company in India. The software company was seeking to grow and expand their market but faced challenges due to a lack of sales and marketing expertise. CUSP was hired to provide expert guidance in these areas. The engagement, which started in February 2021 and ended in July 2021, involved two CUSP team members, a sales expert and a consultant from the insurance sector. The client found CUSP on LinkedIn and chose them based on positive interactions. The project cost was around $30,000.

In a different project, CUSP SERVICES LLP provided sales and marketing strategy services to A&T Video Networks, a company offering video collaboration solutions. The company was seeking strategic support for its expansion. CUSP helped the company develop its products for different markets and customer types and also trained their sales team for ongoing marketing efforts. The main point of contact was CUSP's Founder, CEO & Principal Consultant, Baba Sam. The client chose CUSP for their comprehensive approach to sales and marketing strategies. The project ran from April 2018 to March 2020 and cost 600,00 INR ($7,900 USD).

CUSP SERVICES LLP also provided sales mentorship to NuVeda Learning, a learning management company. NuVeda, which lacked a functioning sales engine, hired CUSP to establish one and help grow revenues. The project involved weekly sales review cadence, regular check-ins, and training sessions for the entire team on sales enablement processes. CUSP also introduced a lead generation engine, relevant marketing tools such as Lushai, and a CRM system. The project was a major turnkey project led by Sam Baba, the principal of CUSP Services. The decision to hire CUSP was based on a trusted reference and the trust built from the start.