Culture Shock Marketing

Culture Shock Marketing was engaged by CUT THRU, a brand strategy and messaging firm, to create highly engaging and captivating videos for social media that could drive conversion and lead generation. With a team of 2-5 employees, Culture Shock produced six one-minute videos in the health niche, optimized for different platforms, with clear and compelling messaging, professional production quality, and that could track measurable results. The videos were strategically placed at various customer journey stages in CUT THRU's marketing funnel. The collaboration was successful and the output was well-received, with CUT THRU appreciating Culture Shock's budget-friendly pricing, great culture fit, and aligned company values.

A government agency hired Culture Shock Marketing for social media training. After being familiar with their work from a previous project, the agency selected Culture Shock for its aligned company values. They provided basic to intermediate level training covering Facebook fundamentals, Instagram best practices, copywriting for social posts, social/video content creation, effective social media planning, an introduction to key metrics and tracking, strategy formulation, moderation guidelines and crisis management, and basics of Facebook ads and ad campaign set-up. The training was led by a single employee and was found to be comprehensive and effective.

Shopline, Asia's largest unified e-commerce platform, hired Culture Shock Marketing to increase their brand awareness. Culture Shock Marketing created a 30-second explainer video for Shopline, which had just launched in Australia, despite having limited brand guidelines and a tight timeframe. The video was displayed at a trade event and a gala dinner event. Culture Shock Marketing was praised for their good value for cost and great culture fit. With a team of 2-5 employees, they delivered an effective video that met Shopline's objectives.