Cro Metrics

Cro Metrics was enlisted by a hotel chain to aid in their digital marketing and conversion rate optimization. The hotel industry had been heavily impacted by the COVID-19 pandemic and the company sought to bounce back by optimizing their website and implementing an effective A/B testing strategy. Cro Metrics managed their site's conversion rate optimization, designed and implemented A/B testing, and developed the necessary code. They also provided recaps after each test, allowing the company to learn from both successful and unsuccessful tests. The company appreciated Cro Metrics' formal and solid approach to testing, and their extensive knowledge in the industry and e-commerce. Since starting the engagement in December 2020, the company has invested an average of $200,000 yearly.

UNICEF USA hired Cro Metrics for a website testing and redesign project. Their goal was to move past a simple redesign and into a continuous improvement cycle. Cro Metrics ran a website testing and iterating program, which informed the redesign process. They updated the design, structure, and made technical fixes to pages, launching over 20 new features. The testing program was a foundational step in improving and maintaining the website, with the aim of continually improving the UX and ensuring that content was relevant and accessible. Cro Metrics provided strategic and technical support to scale and operationalize UNICEF USA’s website refresh and rebuild, including a Growth Strategist, Program Manager, UX Designer, and Quality Assurance Engineers.

Earnest, a student finance company, engaged Cro Metrics to help optimize their product. Cro Metrics conducted an A/B test on Earnest's website to provide industry feedback. They ran experiments with around five teams, sometimes creating the design themselves, and at other times implementing designs provided by Earnest. Their engineering team then implemented the experiment and monitored its performance. If successful, Cro Metrics helped launch it live to 100% of users. The team from Cro Metrics included a product manager, several engineers, a project manager, a QA specialist, and a designer. The partnership, which began in January 2018, is ongoing.