Cro Metrics

Cro Metrics was engaged by a hotel chain corporation to optimize their website and run A/B tests for their conversion strategy in the wake of the COVID-19 pandemic. The team managed the site's conversion rate optimization and A/B testing strategy, from the design phase to hypothesis testing and implementation, and code development. They also provided recaps after each test, whether successful or not, offering valuable insights for future tests. The hotel chain corporation appreciated Cro Metrics' formal and solid approach to implementing testing and their extensive industry knowledge. The partnership, which began in December 2020, continues, with an average investment of $200,000 yearly.

In a project with Earnest, a student finance company, Cro Metrics ran an A/B test on their website to provide industry feedback and optimize their product. The team operated around five teams to run experiments, sometimes creating the design and at other times, implementing the design created by Earnest. They monitored the performance of each experiment and if successful, helped to implement it fully. The partnership, which began in January 2018, is ongoing with an average of 5-6 Cro Metrics teammates involved, including a product manager, a few engineers, a project manager, a QA specialist, and a designer.

Cro Metrics was hired by UNICEF USA to run a website testing and iterating program to inform a website redesign. The team was instrumental in refreshing and rebuilding the website, updating the design, structure, and launching over 20 new features. They also ensured site performance post-replatforming with post-design testing and provided ad hoc testing strategy and engineering support as needed. They helped improve the online donation conversion rate and maximize monthly donations, and improved advocacy and engagement conversions. The team consisted of a Group Director, Growth Strategist, Program Manager, UX Designer, Engineers specializing in client-side test implementation, and Quality Assurance Engineers. The partnership was based on Cro Metrics' pricing, culture fit, value for cost, and aligned company values.