CPC Strategy

CPC Strategy was hired by a furniture retailer to handle their digital marketing needs. The scope of their work included managing shopping engines like Google shopping, cost-per-click campaigns, remarketing efforts and video ads through YouTube. The company was recommended to the retailer by a peer in the e-commerce business. The project, which was valued at over $1 million, has been ongoing for seven years and the retailer has no plans to stop working with CPC Strategy due to their satisfactory performance.

A binding equipment retailer contracted CPC Strategy for their expertise in shopping engines and product listing ads. CPC Strategy handled the retailer's PLA feeds, custom feeds, feed management, feed generation, and feed optimization. They also managed the bit management and engine management for all major shopping engines. The retailer, who had been with CPC Strategy for two and a half years, noted that CPC Strategy doubled their business and cut costs. The project was valued at around $200,000 per year.

CPC Strategy was enlisted by a cooling products retailer to manage their comparison shopping engines and product listing ads. They were tasked with managing bids for all of the retailer's products and providing guidance on SEO-related queries. The retailer, who had been with CPC Strategy since 2009, was not involved in the selection process but expressed satisfaction with their work. The project was valued between $50,000 to $200,000 and is ongoing.