Conversion Sciences

Conversion Sciences was contracted by 1 Natural Way, a medical supply company, to optimize their conversion rate and enhance their UI/UX design. The company experienced heavy traffic, mainly from paid advertising, and sought to increase their conversion rate for a better ROI. Conversion Sciences addressed the complexity of the client's homepage intake form, implementing extensive testing to improve it. The project, which began in 2019, is still ongoing. Despite a brief pause in the engagement due to a backlog of initiatives, the collaboration resumed, showing the client's trust in Conversion Sciences' capabilities.

For StewMac, the world's largest supplier of tools, materials, and parts for guitars, Conversion Sciences was engaged to boost the conversion rate and improve the efficiency of paid ads. The team was given full access to the company's analytics, from which they identified top priorities and performed usability and split testing on product pages and ads. They also worked on specific high-traffic pages. Recently, Conversion Sciences assisted in analytics migration due to the sunsetting of Universal Analytics. The engagement, which began in January 2022, is ongoing and has so far seen an investment of around $400,000–$500,000.

Shore Excursions Group LLC, an online travel retailer, hired Conversion Sciences for a marketing strategy project. The main objectives were to increase site conversion and identify new conversion optimization opportunities. Conversion Sciences examined the unique nature of the client's business and competitors’ websites, collaborated with the client's team to identify conversion increase opportunities, conducted A/B testing, and implemented results. The project saw the involvement of 2-5 employees from Conversion Sciences, marking it a smaller-scale but equally essential project for the company.