Conversion

Conversion worked with a global nonprofit organization aiming to end hunger and poverty, where they were hired for conversion optimization, website testing, and audience understanding. The team of 2-5 employees from Conversion conducted flexible user research, including moderated one-on-one interviews, usability testing, ad-hoc quantitative surveys, and heuristic lift analyses. They also carried out experiment units involving hypothesis ideation, wireframing, UX/UI design, web development, and results analysis. The nonprofit organization found Conversion through a referral and chose them for their high ratings, great culture fit, and aligned company values.

In another project, Conversion partnered with Direct Energy Canada, an energy retailer, to improve their conversion rate, build and run A/B tests, and provide UX/UI insights. Using their expertise in website optimization, Conversion's team of 2-5 employees ideated, designed, built, ran, and reported on A/B tests. Direct Energy Canada was introduced to Conversion through a referral and other means, and they chose them for their high ratings, budget-friendly pricing, and referral.

Conversion also collaborated with The Motley Fool, a financial news website, to optimize their conversion. They identified test strategies to improve the website's conversion, developed and deployed tests in various A/B testing platforms, and provided test analysis and results. The Motley Fool found Conversion through a referral and selected them for their great culture fit. The project was handled by a team of 2-5 employees from Conversion.