Conversion

Conversion was hired by The Stow Company, a leading manufacturer of closet and home organization products, to increase the website conversion rate for two of their direct-to-consumer brands. The Stow Company's VP of Brand Management sought Conversion's expertise for heuristic evaluations on web pages, intending to provide constructive feedback to their creative team during the design and development process. Conversion's team of 2-5 employees was chosen for their high ratings, good value for cost, and alignment with The Stow Company's values. Conversion's scope of work included goal orientation, strategy, road mapping, project management, design, development, and results analysis of experiments. They were able to gain a deeper understanding of The Stow Company's audience and their behaviors and motivators through qualitative research and statistically valid experimentation. They also implemented proven and repeatable frameworks, processes, and methodologies to enhance the experimentation process. Throughout the engagement, Conversion provided experimentation education and knowledge transfer to The Stow Company's internal team.