Consciously®

Consciously® was hired by an online learning platform to assist in pivoting the company towards a more intentional and antiracist direction. They provided a holistic approach, focusing on refining the brand strategy and user journey. They also developed a landing page from scratch and provided guidance on social media strategy. Despite scaling back on social media ads due to low conversion rates, they continued to provide valuable insights on brand mapping and email sequence refinement. They also developed blog posts and held discussions with the company's CEO to ensure the right approach was being taken. The client has invested between $50,000–$100,000 in this ongoing project that started in July 2022.

For a nonprofit data center, Consciously® was responsible for designing the company's branding and visual identity. They created brand guidelines and used them to design the platform's UI/UX. They also worked on SEO and content strategy, assisting the content team with copywriting and SEO-optimized texts. They created blog posts and identified new content opportunities to boost search engine rankings. After launching the site, they helped create marketing assets such as social media graphics and email marketing templates. The client has invested around $150,000 in this project that began in May 2022 and is set to continue until December 2023.

Consciously® was hired by a financial services company to establish a brand identity, create social media content, and develop a marketing pitch. They provided content marketing services, including content creation for digital media, logo design, and brand identification. The deliverables included a partnership marketing template, a marketing communications template, graphic files, and a style guide. The client communicated with Consciously® primarily through virtual meetings and email or messaging apps.