COMM (formerly CommCreative)

CommCreative was hired by a healthcare technology company to increase awareness and preference among its prospects. The team of 6-10 individuals developed an account-based marketing strategy targeting the company's prospects. They handled messaging, creative development for multiple channels, media planning, placement, tracking, and campaign reporting and analysis. CommCreative worked swiftly to meet deadlines, launching channels incrementally to get the campaign on the market. They regularly tested and optimized messaging and media buys, managing the process of refreshing creative based on results.

Guidehouse, a global consulting firm, hired CommCreative to launch their brand and create a targeted digital advertising and lead generation campaign. The team of 5-15 individuals was tasked with a public sector campaign, which was launched within a short timeframe to maximize opportunities. After severing ties with a previous branding agency, CommCreative was given a new scope of work. They quickly came up with visual concepts and a primary direction, launching the campaign across all media in less than two months. The team handled tasks in SEO, social media marketing, PPC ads, and email content development, ensuring messaging and brand visuals were aligned. The engagement, which started in May 2021, is ongoing with plans to expand into other areas and international markets.

CommCreative was hired by a retail cooperative to reposition and reinvigorate their brand messaging. The team of 6-7 individuals worked on a retainer-based model, handling creative collateral material, television, radio, outdoor, in-store marketing, print, and more. They also took care of all associated media planning. As the relationship developed, CommCreative was brought on to handle web redesign, SEO strategies, local paid search, digital marketing, and content marketing. They were recently engaged to handle creative work for another one of the company's brands. The partnership, which started in September 2018, is ongoing, with the company investing over $1 million each year across all departments for their work.