Clover Collective

Clover Collective undertook a comprehensive branding and marketing project for Curation Health, a healthcare IT company seeking brand reimagination. Tasked with outlining the company's mission, values, and target market personas, Clover Collective initiated a two-day virtual branding exercise. The next steps included revamping the sales deck, advancing digital marketing initiatives, and redesigning the website. By leveraging their understanding of the market and leadership expectations, the team at Clover Collective was able to provide a top-notch service under a budget of $100,000. The project, which began in August 2021, is still ongoing.

In another project, Clover Collective was hired by TransformativeMed, an E-health record company. Despite having a significant global presence, the company was largely unknown in the industry and needed a marketing team to modernize its brand and increase market awareness. Clover Collective's approach was comprehensive, beginning with interviews, a website review, and an assessment of printed and video collateral. The team also facilitated remote group sessions to encourage collective thinking within the client's team. The final deliverables included detailed recommendations for improving the company's brand image.

The third project saw Clover Collective assisting an executive coach from Intelligent Leadership Executive Coaching. The executive was new to the coaching industry and required assistance in establishing her brand in the market. Clover Collective's involvement included SEO implementation, Google and LinkedIn ad campaigns, content marketing, and the creation and management of a YouTube channel. The team's choice of keywords for the SEO efforts was crucial for the project's success. The engagement, which cost around $18,000, began in November 2021 and is ongoing.