The Missing Ingredient

The Missing Ingredient successfully completed a digital marketing project for Bear Down Brands, a consumer goods company. The company sought to promote their brand of lunchboxes and hired The Missing Ingredient to manage their social media and email marketing efforts. The team created and implemented ads across various channels and also managed the company's website. The project, which ran from January 2017 to 2019, involved a team of 3-4 people from The Missing Ingredient, including the CEO, an account manager, and a creative. The company invested approximately $250,000 in this project.

The Missing Ingredient also worked with DiscoverE, a nonprofit organization dedicated to raising awareness about engineering and technical careers. The organization needed to attract more viewers and participants to their professional development series, the Persist Series for women in engineering. The Missing Ingredient provided digital marketing services, including creating and managing paid ad campaigns on Facebook, YouTube, and Instagram. The team also helped develop a detailed user journey and is planning a future brand awareness campaign. The ongoing project, which commenced in the fall of 2020, involves a team of 4-5 people from The Missing Ingredient and has so far cost the organization just under $100,000.

Finally, The Missing Ingredient has been driving the digital marketing strategy for a food company since January 2022. The team is responsible for increasing awareness, engagement, and conversion through various channels, including Instagram, Facebook, and TikTok. They also manage influencer relations and have implemented targeted programmatic display and digital billboards. The food company has so far invested around $400,000 in this ongoing project, which involves a team of five people from The Missing Ingredient.