Catalyst Media Design

Catalyst Media Design was hired by American Vision Partners, one of the nation's largest eye care practice management organizations, to efficiently and effectively buy traditional media. The media was to be paired with the company's digital assets, with a focus on tracking the effectiveness of each media. Catalyst was chosen for their modern approach to traditional media buying, their responsiveness, and their aggressive negotiation tactics with media properties. The company's CEO, Liz, and other team members worked closely with the AVP team to strategically select cost-effective media platforms for each of their brands. This involved regular meetings and ad hoc communication. Feedback from AVP was overwhelmingly positive, particularly appreciating Catalyst's nimbleness and aggressive negotiation skills.