Cartesian Consulting

Cartesian Consulting was hired by Domino's Indonesia to assist with a new pricing strategy and menu rationalization. They undertook a comprehensive analysis of the company's portfolio, identifying what was working and what wasn't. They were also instrumental in the implementation of the company's monthly marketing campaigns and a three-year pricing strategy. The CEO of Domino's Indonesia was impressed with the results of Cartesian's customer relationship management program and their overall approach to business. The projects varied in size, from small marketing recommendations to larger projects worth a few million dollars. The engagement is ongoing, with Cartesian retained on a monthly basis.

Madura Fashion & Lifestyle, India's largest branded apparel retailer, hired Cartesian Consulting in 2012 to consolidate the databases of all their loyalty programs and develop a single view of the customer across all of them. The mandate evolved to include customer life cycle management, automating campaigns based on different consumer segments and behavior. Cartesian now has a five-member team embedded in Madura, handling analytics from consumer feedback gathered at the stores. They have collected over a million feedback from customers and handle the analytics around this feedback, which is presented back to the operating teams monthly.

Vail Resorts, an operator of ski resorts, engaged Cartesian Consulting to support their quantitative analysis. The company needed advanced predictive modeling, which was beyond the capabilities of their internal analytics team. Cartesian Consulting developed a likelihood-to-return predictive model using demographic, behavioral, and transactional data of guests who had visited the resorts in the past five years. They continue to work on other modeling projects for Vail Resorts and provide support when the company is short-staffed. The partnership, which began in March 2017, is ongoing and has cost Vail Resorts approximately $275,000.