Captains of Industry

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Founded in 2002, Captains of Industry is a digital marketing agency whose name is a nod to their clients - upstarts, challenger brands, and people disrupting the status quo. Located in Boston, their team of 30 offers a variety of services including branding, video production, marketing strategy, graphic design, and content marketing.

Client Insights

Industry Expertise

Education

25%

Medical

25%

Energy & natural resources

20%

Utilities

20%

Non-profit

10%

Client Size Distribution

Midmarket ($10M - $1B) 100%

Common Project Size

$200K-$999K 3 projects

Clients

  • MIT

Highlights from Recent Projects

Overall Rating

4.9
5 Reviews

Captains of Industry partnered with BlueWave, a solar energy company, to facilitate a transition from a development company into a solar plant owner/operator. This involved the creation of a three-year marketing strategy and the construction of a website to showcase the company's products and services. The $200,000 project spanned from July 2015 to June 2016. The website featured a self-service portal for users to sign up for products quickly and efficiently. The team also assisted with the development of style guides, logos, a tagline, and overall branding.

The company also worked with an energy consulting firm to build a U.S. brand presence. The aim was to create a full-scale marketing operation, a successful go-to-market strategy, and a defined proposition for clients. Captains of Industry provided strategic consulting, print and digital marketing, SEO, Google AdWord campaigns, analytics, and media relationship management. The project cost between $300,000 and $500,000 and started in July 2017, with the relationship still ongoing.

Captains of Industry was also hired by a scientific medical journal for a marketing campaign aligning with a website relaunch. The campaign aimed to improve usability and design based on customer feedback and to reinforce brand messaging around technical innovation. The company created a pre-launch and launch marketing plan featuring landing pages, emails, banner ads, and two videos. The project, which started in June 2017 and is ongoing, has cost approximately $200,000.

Timeliness

4.8

Service Excellence

4.9

Value

3.4

Would Recommend

5.0