Caava Design

Caava Design was hired by a cryptocurrency retirement platform to revamp and enhance their brand's visual identity. Over a six-week process, the team got to know the client's preferences and delivered a redesigned logo, a brand theme and concept, a new font, and all new branding guidelines. The project, which ran from May to August 2022, was led by Caava Design's Founder & Creative Director and Marketing Strategy Director. The client had worked with them in the past and continued the partnership due to the impressive results. The total investment in this project was about $40,000.

The owner of an upcoming brewery in Phoenix, AZ, engaged Caava Design to create a new brand identity. This included primary logos, secondary badges, can designs, merchandise, business cards, and web art. After discussing the initial vision and ideas for the brand design, Caava presented a design deck that included logos, colors, and merchandise options. After some adjustments, the team delivered a final design that brought the whole brand together. The project was executed by a team of three, including a Creative Director, Marketing Director, and Artist.

Toasted Tours, a wine and brewery tour company, contracted Caava Design to create their branding identity, develop a brand logo and color theory, and establish their brand posture and voice. The team helped develop the brand identity, voice, personality, points of differentiation, brand aesthetic, logo, color theory, and a marketing guide. The client wanted a unifying concept that connected superficially disparate products and presented a clean, simple brand. The project, which was handled by 2-5 employees from Caava Design, aimed to give customers an immediate impression of what makes the company unique.