Brightblue Consulting
visit site- $10,000+
- 10 - 49 employees
- London, United Kingdom
Brightblue Consulting is a London-based marketing consultancy. Founded in 2012, they have about 22 employees that do digital strategy, BI and SI, and big data consulting. They serve clients in the advertising, marketing, business services, and financial services industries.
Client Insights
Industry Expertise
40%
30%
30%
Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$200K-$999K 3 projects
$50K-$199K 1 project
$1,000,000-$9,999,999 1 project
Clients
- Abellio
Highlights from Recent Projects
Brightblue Consulting implemented a sales modeling project for The Co-op Group, a major grocery retailer. The project involved providing econometric modeling services to track food sales in relation to different variables, such as weather events and advertising initiatives. Updated quarterly, the model helped the company understand how their advertising efforts performed regarding return on investment (ROI). The model also suggested why the ROI might have changed compared to other periods and recommended media decisions to further optimize profits. The project, which began in June 2015, is ongoing and has been successful in optimizing the financial performance of the company's marketing spend.
In another project, Brightblue Consulting developed an analytical model for Kerry Foods. The model was designed to compare the company's TV media expenses with their effectiveness and establish the ROI. Over time, the scope of the project extended to include other expenses and their effects on sales. The models included metrics like price elasticity and other revenue management metrics that helped the company develop pricing and promotional strategies. The project, which started in February 2012, is ongoing and has been successful in assessing the media efficiency of Kerry Foods.
Brightblue Consulting was also hired by a government-funded program that seeks to empower teens to measure the ROI of their outreach program. The company ran an econometrics project to provide a more accurate ROI breakdown of touchpoints throughout the customer journey. Brightblue measured each channel's cost per ROI by analyzing their impact on driving expressions of interest and sign-ups to the program. The company is also creating waterfall data visualizations to demonstrate how individual channels impact brand health metrics and drive sign-ups from a short and long-term perspective. The project, which started in January 2017, is ongoing and has been successful in giving a definitive view on the program's marketing activities' ROI.